Slashdot has a post from about a study saying that only 5% of bloggers have news as their primary topic. Uhm.. pardon? News?

The people who did this study have no clue what the definition of news is or how the infinite and free media along with the infinite desire for that media is shaping the way we interact. In addition to the ever changing type of content, more and more people want what they can not get through traditional news and information channels: peer review and feedback. Sure, there is the editorial section of the NYTimes but that only gives you four well thought out and written ideas. What about the other 100 million people who have something to say about it?

Today’s media is becoming less of more as the number of bloggers increases the volume of content.

There is a book that describes this very phenomenon called The Long Tail. Publishers Weekly describes the book as such:

Wired editor Anderson declares the death of “common culture”—and insists that it’s for the best. Why don’t we all watch the same TV shows, like we used to? Because not long ago, “we had fewer alternatives to compete for our screen attention,” he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, “it’s only sensible to fill them with the titles that will sell best.” Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the “shattering of the mainstream into a zillion different cultural shards.” These “countless niches” are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It’s a provocative analysis and almost certainly on target—though Anderson’s assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn’t help that most of the charts of “Long Tail” curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about.

Advertisements