On July 12, 2005 Kyle MacDonald started with a web site, a red paperclip, and a goal of getting a house in one year. His motto was “one red paperclip, one house, one year” and he used his web site to get just that.

He made a total of 14 trades, averaging almost one a month, and on his site he has stories, videos, his complete story, a trading post bulletin board, and a list of all the press coverage he received. Much like the Million Dollar Homepage and other unique viral marketing campaigns, the one-red-paperclip has won him a house.