According to ValleyWag, John Schwart, the new CEO of Sun, lives on the "edge of the Mission" which was clarified to mean "Noe Valley".  He says:

But the best news? According to a ZABA search, Schwartz (that's Jonathan I, age 40) lives in the heart of Noe Valley. And according to Zillow, his house is worth $2 mil.

This makes me pine for a day I'll be able to afford a house in Noe Valley.  Until then, I just rent there.