I’m a fan of Thomas Friedman’s book “The World Is Flat”, but what’s happening in the business world is a mirror of what’s happening in the electronic world. Saying the world is flat is another way of saying that everything is connected and economies are not enclosed in little glass snow balls but instead connected and effect each other constantly. The work force is shrinking with outsourcing, economies such as China and India are gowing at speeds unfathomable to most Americans and businesses are competing in regions they never thought they would.

The same thing is happening with the Internet. The worlds of Marketing and IT are colliding in ways never thought possible, budgets are up for online ads and growing at amazing speeds. The traditional marketing efforts of big billboards and Super Bowl commericals is being replaced with microchunks sold by companies leveraging the global microbrand. (See previous post.)

All that is old news though. Tell me something new! There is nothing new to be told, my goal is to take these events and arrange them in a way so you can see the forest through the trees.

Take a look at how media, marketing, business is getting smaller. Books for example are now being released online, leveraging the popularity of podcasts and getting wide spread adoption. Cory Doctorow, who is an activist, writer, blogger, public speaker, and technology person, has been podcasting his books for a while now including: I, Robot, Craphound, Human Readable, Themepunks, and more! In an earlier post I talked about Tom Evslin’s book Hackoff.com, a murder mystery set in the Internet bubble and rubble. Available in hardcopy, or online, or on podcast.

Had enough? How about Podiobooks, online serialized books They have 11 categories and 30 books online as podcasts!

What do these things have in common? They are free! (released under the Creative Commons license) Yes, there are free other online books, many of them in fact. But online books in print does not leverage any of the available resources. What available resources you ask? Could it be that Apple sold 14 million iPods in Q4 2005 alone! This brings the total to 42 million iPods in circulation, which accounts for about 82% of the market share meaning there are over 51 million portable MP3 playing devices in circulation.

If you are still not a believer that media is getting smaller, moving faster, and becoming more globalized then crawl back into your cave and forget that blogs, podcasts, vlogs (video blog), and the Internet ever happened.